AI is useful when it removes operating friction.
Marcelo Goudard combines senior marketing judgement with hands-on work in AI-enabled workflows, LLM-powered tools and automation. The emphasis is practical: better analysis, faster execution and clearer operating leverage.
Clear about what is built, and what is still a pilot.
This site deliberately distinguishes between self-built capability and more complex prototypes. It does not present experimental agent work as enterprise production history.
Marketing automation
Automated workflows, data pipelines, campaign logic, lead scoring and reporting systems used in Marcelo’s own operating practice.
LLM-powered tools
Tools using language-model APIs for generation, analysis, summarisation, classification and internal productivity.
Complex agents & RAG
Multi-step agents, knowledge assistants and deeper integrations are treated as pilot engagements until validated in a production context.